Email Best Practices

While email is never 100% guaranteed on reaching its destination, there are some steps your organization can take to help ensure  your emails have the best chance.

SPAM Considerations

Content of emails:

What is actually in your email can affect how certain email clients and quarantine software determine your email "rating". A simple thing to check is that any hyperlinks typed or inserted into your email are "https://". 

Ex., under Settings + General + Basic Information the "Company Website" URL that is inserted in all mail footers.


Note:

The "Master Template" styling has been thoroughly tested with most modern and widely used email clients (Gmail, Outlook, etc.). Any alterations to the CSS & or HTML may have adverse affects on both client rendering and delivery rate. 

Domain Reputation:

Although outside of ConnectBooster's control, your business domain can and does play a factor on if your clients receive emails from our system. If your organization has a poor reputation, we have seen this impact delivery rates when using either the Custom "FROM" or  "SMTP" options. 

Example tools to check if your domain exists on any blacklists:

https://mxtoolbox.com/domain/

https://www.senderscore.org/


Mail Protector:

If your organization routes mail through re-seller focused email services (i.e., management, scans, filtering) your settings & tolerances can affect if the email hits the inbox.

A popular service among the IT/MSP community is:

https://www.mailprotector.com/


SPF Record Setup:

It may be required to add an SPF record to send mail with your domain

Our system back-end utilizes the popular mail delivery platform "SendGrid". A link how the SPF record should look can be found here:

https://sendgrid.com/docs/Glossary/spf.html

If mail is being reported as not being received, you may have enhanced security functions on your email server.

  • Please coordinate with your Administrator in charge of your email server as this additional setup may be required for mail to be successfully sent/not marked as spam.

DMARC:

Useful link for checking your current SPF records: 

https://mxtoolbox.com/spf.aspx


Tool to test the quality of your email:

https://www.mail-tester.com